Warwick Park House Guest House

I worked with Park House owner, Ata Chalayan, to improve the internet presence of his bed and breakfast in Warwick. We started with off-site search engine optimisation: increasing the number and quality of links to his website. Then, we took care of on-site optimisation: redesigning the site to make it more usable for potential customers and improving the code to make it more attractive to search engines. For example, we were able to make the site appear more content rich to search engines by reducing the average code:content ratio from about 13:1 to less than 3:1 (a 78% reduction in file size).

Here's a look at the old and new designs. As of January 2010, we hadn't been able to get the hosting information from the original webmaster so the following changes may not appear on the actual website.

Park House Old Park House New