Gavin Plastering

Gavin Hill, a professional plasterer in Warwick, approached me because he had wanted a website for a long time to help advertise his services. The local market for builders was quite competitive but very few independent builders had websites so his new website was a key way of gaining a competitive advantage in the market.

We started this project by sitting down and discussing Gavin's business, his customers, and his competitors. We got a feel for what content his site should contain and what tone it should use. We also looked through competitor websites and talked about websites with good design so I could get a feel for what Gavin liked.

In addition to marketing the new website online, we felt that word-of-mouth would continue to be an important part of Gavin's marketing efforts so I designed a new business card and incorporated the new card into his website so people directed to the site from his card would definitely know they'd found the right place.

Website Image Business Card