Web and search engine optimisation can go a long way toward improving your website and getting it noticed. If you have a new or existing web page and want to increase the number of visitors to your site, this is a great place to start.

Optimizare web

Once you have a web page that you're pleased with, you want people to be able to find it. Successfully competing for visitors on the internet can be a massive challenge but I'm here to help. The following list of activities should give you a good idea of what goes into my website and search engine optimisation service:

On-site optimisation:

• Research competitors
• Research and target keywords
• Make the most of meta tags
• Improve the use of keywords in strategic areas of the site
• Create content with optimal use of keywords
• Optimise onsite links
• Write code that puts the most important content first
• Improve the content:code ratio
• Create an XML sitemap
• Check for errors, warnings and suggestions using automated tools

Off-site optimisation:

• Submit the site to search engines
• Submit the site to relevant business directories
• Promote the site on relevant forums and social media
• Improve the quality of links to the site

Tracking Success

It's natural to want to see if all this work has paid off. I recommend using Google Analytics and Google Webmaster Tools to check up on the progress of your website. I'm happy to either set those up for you or take care of it myself and send you reports periodically.

Don't forget that your site ought to be functional and attractive as well as findable. It's no good attracting lots of visitors if you can't convert them into customers. Even if you already have a site, it might not hurt to give my web design services a go.